Tomiwa A.-Senior Footwear Designer | Performance & Lifestyle Specialist
Check rate
Experience
Freelance Senior Footwear Designer
Freelance
- Deliver footwear design support across multiple local and international projects on a freelance basis
- Partner with clients to understand business objectives, market positioning and consumer requirements
- Develop commercially relevant design concepts across performance and lifestyle categories
- Produce concept sketches, CADs, technical drawings, colourways and material proposals
- Support projects from briefing stage through to final product execution
Footwear Designer
Puma
- Led footwear design projects across Puma Teamsport categories including football, handball, futsal, cricket and core
- Managed the end-to-end design process from briefing through to final product sign-off
- Delivered innovative and commercially relevant footwear concepts aligned with consumer insight, athlete needs and Puma brand language
- Collaborated closely with development, merchandising, marketing and factory teams across the product creation process
- Produced technical specifications including tech packs, colour CADs, material maps and outsole technical drawings
- Applied trend research, material innovation and performance insights to create compelling product solutions
- Designed the highly successful SS26 20th modern edition Puma King, selected for showcase at the FIFA World Cup in the USA
- Contributed to seasonal product ranges across multiple performance categories and global markets
Footwear Designer
Reebok
- Designed footwear within the Classics category at Reebok headquarters in Boston, Massachusetts
- Worked across iconic franchises including CL Legacy, Club C, Classic Leather and Classic Nylon
- Contributed to seasonal projects spanning SS19 through FW21
- Conducted trend research, consumer analysis and material exploration to inform commercially relevant product concepts
- Created concept sketches, graphic treatments and 3D mock-ups for internal reviews and stakeholder presentations
- Developed innovative material applications, colour stories and outsole solutions to elevate product storytelling and visual impact
- Collaborated with cross-functional teams to refine product direction and ensure alignment with brand strategy
Design Academy Trainee
adidas Group
- Selected for adidas Group's highly competitive international two-year design trainee programme
- Gained experience across multiple business units including Football, Originals, Basketball and Outdoor
- Built a strong foundation in footwear design, colour and materials, trend forecasting, branding and marketing
- Worked on concept generation, product storytelling and seasonal design projects across multiple categories
- Collaborated with multidisciplinary teams and developed a broad understanding of the end-to-end product creation process
- Established strong international working relationships across design, development and brand teams
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Fashion and Sport.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Project Management, Research and Development, and Marketing.
Summary
Designing commercially successful performance and lifestyle footwear for global sports brands.
Senior footwear designer with 10+ years of experience delivering commercially successful performance and lifestyle products across leading global sportswear brands including Puma, Reebok and adidas. Proven ability to lead projects from concept through to production, combining consumer insight, trend forecasting, material innovation and technical execution.
Experienced across football, handball, futsal, cricket, lifestyle and core categories, with a strong track record of creating market-relevant products that align with brand strategy, athlete performance needs and commercial objectives. Skilled in cross-functional collaboration across design, development, merchandising, marketing and factory teams.
Skills
Design Expertise
- Footwear Design
- Performance Footwear
- Football & Teamsport
- Concept Development
- Product Storytelling
- Colour & Material Design
- Prototype Development
Product & Strategy
- Product Strategy
- Consumer Insight
- Trend Forecasting
- Range Planning
- Market Analysis
- Cross-Functional Collaboration
- Factory Communication
Technical Skills
- Cad Design
- Technical Packs
- Material Mapping
- Outsole Design
- 3d Mock-Ups
- Adobe Creative Suite
- Illustrator & Photoshop
Languages
Education
Royal College of Art
MA · Fashion Menswear Footwear · London, United Kingdom
London College of Fashion
FdA · Cordwainers Footwear Design · London, United Kingdom
St. Mary's College
Masters Diploma · Health, Nutrition & Physical Activity · London, United Kingdom
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tomiwa is based in Herzogenaurach, Germany and can operate in on-site, hybrid, and remote work models.
Tomiwa speaks the following languages: English (Native), German (Intermediate).
Tomiwa has at least 9 years of experience. During this time, Tomiwa has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 2 years and 3 months. Note that Tomiwa may not have shared all experience and actually has more experience.
Based on recent experience, Tomiwa would be well-suited for roles such as: Freelance Senior Footwear Designer, Footwear Designer, Design Academy Trainee.
Tomiwa's most recent position is Freelance Senior Footwear Designer at Freelance.
In recent years, Tomiwa has worked for Freelance and Puma.
Tomiwa is most experienced in industries like Fashion and Sport.
Tomiwa is most experienced in business areas like Product Development, Project Management, and Research and Development. Tomiwa also has some experience in Marketing.
Tomiwa has recently worked in industries like Fashion and Sport.
Tomiwa has recently worked in business areas like Product Development and Project Management.
Tomiwa holds a Master in Fashion Menswear Footwear from Royal College of Art, a Master in Health, Nutrition & Physical Activity from St. Mary's College and a Bachelor in Cordwainers Footwear Design from London College of Fashion.
Tomiwa is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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