Philippe Lepage-Digital Art Director & UX Designer
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Experience
Digital Art Director & UX Designer
Ogilvy
- Led art direction of digital campaigns, mobile apps, and platforms for clients primarily in the health and insurance sectors, including Baloise, Roche, and Novo Nordisk
- Won a competitive pitch against three other Swiss agencies with digital concept presentation for CBTW (Former World of Digits) and Novo Nordisk’s website and digital presence
User Experience Designer
Clubee
- Worked on user experience and design of a new landing page, an intuitive dashboard, and a clean, fully customizable website for sports clubs
- Designed platform’s core feature: a personal AI assistant to help manage club operations
- Provided consulting on branding and marketing strategy
Freelance UX Designer
Zports
- Contributed initial concepts, user research, and design work for Zports.com, a sports recruitment startup
UX Lead & Founder
Studio tiio
- Founded own UX design studio in 2021 to help companies turn vision into user-centered products
- Combined UX strategy, product design, and insights to guide teams to innovate, validate ideas, and deliver intuitive, scalable experiences
- Worked for companies and start-ups like Telekom, Lufthansa, KPMG, Remazing
UX Design Expert & Consultant
UX Design Expert & Consultant
- Provided UX design and strategic consulting for major Luxembourg organizations
- Led development of an international project management platform for PwC
- Created a software e-learning concept for SIGI
Junior Art Director
Coplaning
- Rebranded Coplaning by developing a premium corporate identity to attract a new target audience and position the company within the high-end product segment
- Executed strategic brand positioning, visual identity design, and comprehensive brand rollout to enhance market perception and appeal
Junior Art Director
Heye
- Worked primarily on McDonald’s projects, developing and integrating creative concepts and campaigns for the Kids & Family division
- Created storyboards, directed photoshoots, designed kids’ magazines, and led art direction and idea creation for campaigns
UX Designer & Business Development
Zports
- Led full product lifecycle of Zports.com, a sports recruitment startup for professional and semi-pro teams, athletes, and coaches, from initial concept to final launch
- Conducted user research and usability testing to drive a complete UX and UI redesign
- Advised on branding and marketing strategy and leveraged experience as ice hockey goaltender and coach to support business development
Art Director
Madabout
- Designed and developed concepts, products, and services for a variety of projects
- Worked on interaction design, microsites, landing pages, mobile apps, and web applications
- Created prototypes and conducted usability testing to ensure optimal user experiences for both local and international clients
UX Designer
Notch Interactive
Industry Experience
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Experienced in Advertising, Healthcare, Insurance, Information Technology, Sport, and Professional Services.
Business Area Experience
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Experienced in Marketing, Product Development, Research and Development, Strategy, Information Technology, and Project Management.
Summary
Philippe Lepage is a UX Lead with a background in intermedia design and art direction. Over a decade ago, he shifted his focus to UX design because he wanted to work on innovative products that genuinely help people and meet their real needs.
After years working with agencies and companies across Luxembourg, Germany, and Switzerland, Philippe founded tiio in 2021 to help businesses shape their UX strategy and product design, from concept to launch, while driving product growth and refinement.
A former hockey player, Philippe brings the focus, strategy, and competitive edge of an athlete to every project. He ensures smooth collaboration across borders, making him a long-term partner for companies and venture projects.
Skills
- Ux Strategy
- User Research
- Concepts
- Idea Validation
- Mvp
- Usability Testing
- User Interface Design
- Accessibility
- Mobile Apps
- Digital Products
Languages
Education
Arts et Métiers Luxembourg
Diploma (Higher Technician's Certificate), Print Media · Print Media · Luxembourg
Fachhochschule Trier
Bachelor studies in Intermedia Design · Intermedia Design · Trier, Germany
Athénée de Luxembourg
Secondary School Diploma · Arts & Design · Luxembourg
Certifications & licenses
Experience Design Institut Certification
Experience Design Institut
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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