Google Analytics Experts in Zurich
in minutes from over 15,000 CVs with the power of AI.Hire experts who set up GA4, define event tracking, clean up conversions and build clear reporting for websites, apps and ecommerce. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Zurich, who have recently used Google Analytics
Robin Ochsner
Last position:
Co-Founder & AI Solutions Architect at airdys
- Product strategy, architecture, and technical co-direction
- AI workshops, client onboarding and go-to-market activities
- Design and implementation of AI architectures (LLMs, RAG, MCP, agents, voice, automation)
- Hands-on development of prototypes and production-ready AI integrations
- Consulting clients on AI adoption, workflows, and integration into existing infrastructure
- Collaboration with co-founders on strategic direction
- Collaboration in sales and customer acquisition
Tools and Technologies: OpenAI, Anthropic, Azure, Vercel AI SDK, RAG (Retrieval-Augmented Generation), MCP (Model Context Protocol), FastAgent, VAPI, n8n, make.com, LibreChat, PostgreSQL, OpenAPI, Next.js, Vercel, Docker
Philipp Siegenthaler
Last position:
Equity Portfolio Manager - Digital Wealth Management at Interactive Brokers LLC
- Solely responsible for two portfolios totaling USD 1 million with an average monthly performance of 2%
- Responsible for the investment strategy, specializing in US equities and ETFs (exchanges: NASDAQ and NYSE)
- Market, trend, data, and technical chart analysis
- Risk management – diversification, daily/weekly risk mitigation measures (rebalancing) to ensure optimal portfolio profitability
Niamh Manning
Last position:
Paid Services Consultant (Multi-Channel) at WPP Media
- Lead consultant for SEA campaigns with a senior focus on performance strategy, while managing multi-channel media campaigns across DV360, Meta, TikTok, and YouTube
- AI Marketing: WPP Media State of the Art AI technology
- Collaborate closely with planning and analytics teams to ensure cross-channel consistency, including audience overlap analysis across online video and CTV
- Manage accounts for large European / global brands such as MediaMarkt, Universal Pictures, Emmi, and Nestlé
Deborah Bucher
Last position:
Head of Marketing & Communications at Schulthess Klinik
- Oversaw the clinic's marketing strategy and developed all communications and marketing projects.
- Led and supervised the marketing & communications department, guiding a team of 5 employees.
- Demonstrated strong stakeholder engagement, providing regular reporting on marketing activities and outcomes.
- Successfully managed the marketing budget.
- Planned strategic campaigns encompassing both online and offline channels, maximizing reach and engagement.
- Ensured consistent brand identity and image across all corporate and sub-brands.
- Exceeded business goals by improving digital KPIs significantly, including a 30% increase of conversions.
- Introduced and developed the employee app "Beekeeper" for over 1,100 active users, enhancing internal communication and collaboration.
Ala Lutz
Last position:
VR/AR/ML Project Site Lead (contract by Experis) at Meta
- Acted as project lead in different internal projects, including the development and implementation of innovative solutions based on machine learning, virtual and augmented reality with the aim of providing great user experience
- Drove project planning, execution and reporting, designed risk mitigation and schedule adjustment plans to bring the projects on the green path
- Directed the process optimization and conducted project reviews by being the liaison between engineering teams and executive stakeholders
- Served as agile coach and led the scrum ceremonies such as daily stand-ups, sprint planning, sprint review and sprint retrospective
Ursula Gabriel
Last position:
Founder, Freelance SEO Ambassador at Online Marketing Gabriel GmbH
- Freelance work on various projects
- Website relaunches
- SEO
- Digital marketing strategies
Marina Cantafio
Last position:
Social Media Managerin at Rauchfreiermonat.ch / Impacthub Genf
Communication Strategy & Community Lead | Month Without Tobacco (National Campaign) The mission: Leading the digital narrative for Switzerland’s national non-smoking movement. Turning a sensitive health topic into an empowering, community-driven campaign.
Strategic growth: Development and implementation of the social media strategy, scaling the campaign to over 10,000 active participants through a mix of organic storytelling and performance marketing.
Community & impact: Building and moderating a highly engaged Facebook community that offered emotional support and practical advice for a life-changing journey.
Agency & influencer management: Orchestrating collaboration between creative agencies and health influencers to ensure brand consistency and maximum reach across all digital touchpoints.
Data-driven results: Managing KPIs for nationwide paid campaigns, including optimization of ad spend to turn attention directly into measurable sign-ups and long-term engagement.
Discover over 15,000 top freelancers
Statistics of experts using Google Analytics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
2.5 years
Positions per freelancer
9
Top business areas
Marketing, Project Management, Sales
Top industries
Education, Banking and Finance, Advertising
Certification focus areas
Marketing, Product Development, Business Intelligence
Bachelor's degree or higher
86%
Master's degree or higher
43%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Zurich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Zurich using Google Analytics
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
GA4 setup
Google Analytics is the standard tool for understanding how people use a website or app. Strong specialists set up GA4 properties, tag events, define conversions and make sure the data matches the questions the business needs answered.
Tracking work
- Event and conversion tracking
- Ecommerce measurement
- Consent-aware data collection
- Tag Manager support
- Cross-domain and app tracking
These tasks often need careful coordination with marketing, product and engineering. In Zurich, that work is common in finance, retail, SaaS and other businesses that need reliable digital measurement.
Reporting
Good professionals do more than install tags. They shape reports, dashboards and explorations that show acquisition, engagement and revenue signals in a way teams can actually use.
When to bring help
Companies usually bring in freelance expertise when a setup is broken, data is inconsistent, or a new site, app or campaign needs clean measurement fast. They also help during migrations from Universal Analytics to GA4, where old tracking plans need to be rebuilt.
What strong specialists do
- Translate business goals into measurable events
- Check data quality and reduce tracking gaps
- Work with marketers, analysts and developers
- Document naming, filters and reporting logic
The best specialists are careful with details and clear in their communication. They know how to balance marketing needs, privacy constraints and technical limits.
Skills around it
Google Analytics work often sits next to Google Tag Manager, Looker Studio, BigQuery, consent mode and basic JavaScript. A strong freelancer understands how these pieces connect, not just how to click through the interface. That is what keeps reporting stable as sites and campaigns change.
Frequently asked questions
Before you brief your next project: the most common questions about Google Analytics.
Google Analytics is used to measure how people find and use a website or app. It helps teams see traffic sources, key actions, ecommerce activity and content performance so they can make better marketing and product decisions.
Google Analytics now usually means GA4, which replaced Universal Analytics as the current product. When companies ask for help, they often mean GA4 setup, migration, event tracking or reporting in the new interface.
Google Analytics help is useful when tracking is missing, conversions are wrong, reports do not match other systems, or a migration has gone badly. Freelance specialists are also a good fit for short projects such as audits, launches and tracking cleanups.
Google Analytics work often goes together with Google Tag Manager, Looker Studio, consent mode, ecommerce tracking and basic JavaScript. For larger setups, BigQuery and data layer design are also important because they improve data quality and reporting depth.
Google Analytics is often chosen for broad web and app measurement, strong ecosystem support and easier day-to-day use for marketing teams. Matomo is often discussed when privacy control is the main concern, while Adobe Analytics usually appears in larger enterprise environments with more complex reporting needs.
Google Analytics projects are often done remotely because most setup work happens in tag tools, dashboards and shared documents. On-site work in Zurich can still help when teams need workshops, stakeholder alignment or quick access to product and marketing people.
Google Analytics specialists should explain how they would map business goals to events, verify data quality and handle consent and migration risks. Ask for examples of audits, GA4 implementations, ecommerce tracking or reporting fixes, and look for clear documentation habits.
Google Analytics projects usually produce a measurement plan, GA4 configuration, event and conversion tracking, testing notes and usable reports. For larger work, you may also get Tag Manager setup, dashboard design, documentation and guidance for future changes.
The average hourly rate of freelancers in Zurich, Switzerland who have used Google Analytics in their recent projects is 120 €, which corresponds to a daily rate of about 961 € based on an 8-hour working day.
Of the freelancers in Zurich, Switzerland who have used Google Analytics in their recent projects, 86% hold at least a Bachelor's degree and 43% hold at least a Master's degree.
On average, freelancers in Zurich, Switzerland who have used Google Analytics in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers in Zurich, Switzerland who have used Google Analytics in their recent projects are German (100%), English (100%), and French (86%).
The most common industries among freelancers in Zurich, Switzerland who have used Google Analytics in their recent projects are Education (71%), Banking and Finance (71%), and Advertising (57%).
The most common business areas among freelancers in Zurich, Switzerland who have used Google Analytics in their recent projects are Marketing (86%), Project Management (71%), and Sales (71%).
Main locations of FRATCH Experts, who have recently used Google Analytics
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Zurich 
Geneva Basel Bern Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
