Tancredi Leone - UX & Digital Transformation Consultant

Q: Where is Tancredi based?

Tancredi is based in Vantaa, Finland .

Q: What languages does Tancredi speak?

Tancredi speaks the following languages: English (Native), Italian (Native), Finnish (Advanced) .

Q: How many years of experience does Tancredi have?

Tancredi has at least 18 years of experience. During this time, Tancredi has worked in at least 19 different roles and for 21 different companies . The average length of individual experience is 1 year and 10 months . Note that Tancredi may not have shared all experience and actually has more experience.

Q: What is Tancredi's latest experience?

Tancredi's most recent position is Product & Digital Marketing Lead at B&M Catering & Bar Services .

Q: What companies has Tancredi worked for in recent years?

In recent years, Tancredi has worked for B&M Catering & Bar Services and DesignDiverso .

Q: Which industries is Tancredi most experienced in?

Tancredi is most experienced in industries like Manufacturing , Information Technology , and Healthcare . Tancredi also has some experience in Food and Beverage , Media and Entertainment , and Advertising .

Q: Which business areas is Tancredi most experienced in?

Tancredi is most experienced in business areas like Marketing , Product Development , and Strategy . Tancredi also has some experience in Project Management , Information Technology , and Operations .

Q: Which industries has Tancredi worked in recently?

Tancredi has recently worked in industries like Healthcare , Information Technology , and Manufacturing .

Q: Which business areas has Tancredi worked in recently?

Tancredi has recently worked in business areas like Marketing , Product Development , and Strategy .

Recommended expert

Vantaa, Finland

Check rate

Experience

Apr 2021 - Dec 2023

2 years 9 months

Pawtucket, United States

Product & Digital Marketing Lead

B&M Catering & Bar Services

Led the redesign and infrastructure optimization of a high-performance website with 700+ pages, improving load speed, stability, and SEO performance
Designed and deployed DesignDiverso Automata, a custom marketing automation platform integrating CRM, lead nurturing, and customer journey management
Directed UX/UI improvements aligned with technical SEO, reducing bounce rates and increasing engagement across key landing pages
Developed SEO and content strategies that strengthened organic visibility and maintained top search rankings against larger competitors
Delivered 107% year-over-year conversion growth, validated through analytics and performance reporting

Mar 2017 - Jun 2017

4 months

Finland

Product Strategy & UX Lead

SB Ecommerce Group Oy

Conducted market research and competitive analysis to identify positioning opportunities in the e-commerce sector
Defined go-to-market strategy and supported early product development
Designed UX/UI concepts and user flows for the platform
Aligned brand positioning, product experience, and sales funnel strategy

Nov 2015 - Apr 2016

6 months

Product Strategy Manager

Sealed Air Corporation - TTS Ciptec

Defined product positioning and marketing strategy for B2B markets
Developed product design and UX blueprints supporting future platform development
Coordinated with leadership to align product strategy, branding, and market positioning ahead of the M&A process

Aug 2015 - Nov 2015

4 months

Finland

Product Designer Assistant

Koneet Kiertoon

Assisted in hardware refurbishment and product preparation, including system installation and configuration (Ubuntu)
Supported ERP and CRM operations (Salesforce) to maintain product and customer data
Created digital assets for the company’s e-commerce platform
Contributed to hardware product development and preparation for resale

Oct 2014 - Present

11 years 7 months

United States

Founder & Digital Transformation Consultant

DesignDiverso

UX/UI and service design for digital products and platforms
Led digital transformation and product design initiatives for companies across technology, manufacturing, hospitality, and healthcare sectors
Business model design and go-to-market strategy
Custom software and SaaS product design
Product architecture and workflow optimization
Marketing automation and organic growth strategies
Data-driven experimentation and usability improvements

Over the past decade I have worked with companies across multiple industries including technology, manufacturing, food & beverage, health care and services, helping teams improve usability, operational efficiency and product adoption.

Aug 2014 - Nov 2016

2 years 4 months

Finland

Product & Marketing Lead

Sisu Catering

Designed and implemented the company’s website, reservations system, and marketing automation workflows
Established and managed a strategic partnership with SATS ELIXIA, the largest fitness chain in the Nordics, supporting joint marketing and customer acquisition initiatives
Coordinated co-marketing campaigns across B2B and B2C channels, including digital campaigns and partnership activations
Optimized UX/UI and conversion flows for reservations and high-value catering orders
Built and managed multilingual content operations (Finnish and English) across multiple channels
Supported growth initiatives that helped the company increase revenue by more than 350% within the first year

May 2013 - Dec 2013

8 months

Finland

UX/UI Designer

Pekka Lahti Oy

Designed and implemented CMS architecture and UX/UI improvements supporting digital asset management workflows
Conducted market research and competitive analysis to identify opportunities for platform improvements
Contributed to the development and optimization of core asset management services
Resolved technical issues within the asset management system, ensuring stable performance and uptime

Jan 2013 - Aug 2014

1 year 8 months

Product Marketing Manager & UX/UI Designer

Ambrosia

Designed and oversaw the development of a custom CMS platform with features supporting B2B operations
Defined UX/UI and information architecture for the company’s digital platforms
Developed content strategy and optimized landing pages for international audiences
Analyzed website traffic and user behavior using analytics tools to improve conversion performance
Implemented SEO and digital marketing initiatives supporting brand visibility and lead generation

May 2011 - May 2013

2 years 1 month

Rome, Italy

Digital Marketing Specialist

LLL (l3) Ltd

Managed client digital marketing campaigns including PPC, SEM, and display advertising
Designed and optimized landing pages and microsites using proprietary CMS platforms
Managed paid search campaigns across Google Ads, Yahoo, and Bing
Analyzed campaign performance using Google Analytics, Omniture, and proprietary reporting tools
Supported social media community setup and content distribution across Facebook and Twitter

May 2011 - Dec 2011

8 months

Tampere, Finland

UX Designer

KL productions

Designed UX/UI for client websites and digital platforms
Built interactive media components and visual assets
Collaborated with developers on custom NGO solutions

May 2011 - Dec 2011

8 months

Tampere, Finland

Video Marketing Specialist

Yle

Produced and edited video content for NGO and humanitarian initiatives
Prepared broadcast-ready media assets

Oct 2010 - Sep 2011

1 year

Finland

Web Designer

Tampereen Seudun Työllistämisyhdistys Etappi Ry

Assisted in developing and maintaining websites for external clients
Supported web development tasks including content updates, layout adjustments, and digital assets
Contributed to online branding and marketing materials for local organizations and community projects
Gained experience working with web technologies and digital communication tools in nonprofit initiatives

Sep 2010 - Jul 2016

5 years 11 months

Product Manager

Sonoko Group

Managed cross-functional projects spanning product strategy, UX/UI design, branding, and marketing automation
Introduced digital tools and workflows that supported the modernization of marketing and sales operations
Developed digital strategy and supporting content assets for sales enablement and customer acquisition
Coordinated collaboration between technical teams, marketing, and leadership to improve product positioning and customer experience

May 2010 - Jun 2011

1 year 2 months

Finland

Video Marketing Specialist

Caring Hands Uganda

Managed video editing and post-production for campaigns
Produced multilingual content for international audiences

Feb 2010 - Sep 2010

8 months

Finland

Brand Development Strategist

Arena Foods Oy

Developed brand identity and visual assets
Created marketing and communication materials

Jan 2010 - Apr 2010

4 months

Stavanger, Norway

Software Designer

Misantrof

Contributed to CMS redesign and UX/UI improvements
Supported usability and technical enhancements

Sep 2009 - Dec 2009

4 months

Finland

Assistant Photographer

Studio Kuutio Oy

Assisted studio production and lighting setup
Supported commercial photography workflows

Feb 2009 - Sep 2010

1 year 8 months

Finland

On-site

Assistant Photographer

Helsingin Sanomat

Assisted editorial photography and on-site production
Supported equipment setup and logistics

Aug 2008 - Sep 2008

2 months

Finland

Special Event Coordinator

Korova Oy

Supported event planning and operations

Jun 2008 - Jul 2008

2 months

Finland

Facilitator

Qstock

Assisted logistics and operations during live event

Mar 2008 - Dec 2008

10 months

Oulu, Finland

Photojournalist

Oulun kaupunki - City of Oulu

Produced editorial content for international publication
Covered local events and cultural topics

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Information Technology, Healthcare, Food and Beverage, Media and Entertainment, and Advertising.

Manufacturing

Information Technology

Healthcare

Food and Beverage

Media and Entertainment

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Strategy, Project Management, Information Technology, and Operations.

Marketing

Product Development

Strategy

Project Management

Information Technology

Operations

Summary

I design and build digital product ecosystems that combine UX, custom software, and automation to drive measurable business growth. With 16+ years of international experience across SaaS, startups, scale-ups, and established companies, I work at the intersection of digital product development, UX/UI design, marketing automation, and organic growth strategy.

As the founder of DesignDiverso, I focus on helping small and medium-sized businesses adopt the same digital capabilities typically available only to large enterprises — combining web and software development, UX/UI design, CRM/ERP integration, SEO, marketing automation, and data-driven growth strategies into cohesive and scalable solutions. My work centers on building ethical, sustainable digital ecosystems that allow companies to attract and convert inbound demand organically while maintaining full ownership of their technology and data. Over the years, I have helped organizations turn fragmented tools and manual workflows into integrated platforms that support both operational efficiency and long-term growth.

I am particularly passionate about design as a strategic discipline, not just aesthetics. My approach combines UX, product design, and organic growth into a unified system I call Organic Digital Ecosystems™ — designed to reduce reliance on paid acquisition while increasing long-term ROI. Since 2015, I have been developing and applying concepts around natural design thinking and organic economy, a framework that seeks to harmonize business objectives with human values and sustainable innovation.

Selected Results: 107% YoY conversion growth; 350% revenue increase; 700+ page platform built.

Skills

Ux/ui
User Experience
Digital Transformation
Ux/ui & Service Design
Product & Saas Systems
Marketing Automation & Crm
Organic Growth (Seo)
Workflow & System Architecture

Languages

English

Native

Italian

Native

Finnish

Advanced

Education

Oct 2015 - Jun 2016

Tampere University of Applied Sciences

User Experience Design, Accessibility Physically Impaired (AR, VR) eye tracking · Tampere, Finland

Oct 2013 - Jun 2015

University of Illinois at Urbana-Champaign

Master of Business Administration, Digital Marketing and International Marketing/Digital Marketing · Business Administration · Champaign, United States

Oct 1998 - Jun 2000

NID - Nuovo Istituto Design

Associate's degree · Web Design and Media Studies · Italy

...and 1 more

Certifications & licenses

Beginner's Guide to Agile in Jira

Statistics

Experience

Total positions 21

Experience in Manufacturing 15.5 y

Avg length 1 y 7 m

Longest experience 11 y 6 m

Global Experience

Countries worked in 4 (Finland, United States, Italy, Norway)

Primary country Finland

Expertise

Recent roles Product & Digital Marketing Lead, Product Strategy & UX Lead, Product Strategy Manager

Main industries Manufacturing, Information Technology, Healthcare

Main business areas Marketing, Product Development, Strategy

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

March 2026

Last Update

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tancredi based?

Tancredi is based in Vantaa, Finland.

What languages does Tancredi speak?

Tancredi speaks the following languages: English (Native), Italian (Native), Finnish (Advanced).

How many years of experience does Tancredi have?

Tancredi has at least 18 years of experience. During this time, Tancredi has worked in at least 19 different roles and for 21 different companies. The average length of individual experience is 1 year and 10 months. Note that Tancredi may not have shared all experience and actually has more experience.

What roles would Tancredi be best suited for?

Based on recent experience, Tancredi would be well-suited for roles such as: Product & Digital Marketing Lead, Product Strategy & UX Lead, Product Strategy Manager.

What is Tancredi's latest experience?

Tancredi's most recent position is Product & Digital Marketing Lead at B&M Catering & Bar Services.

What companies has Tancredi worked for in recent years?

In recent years, Tancredi has worked for B&M Catering & Bar Services and DesignDiverso.

Which industries is Tancredi most experienced in?

Tancredi is most experienced in industries like Manufacturing, Information Technology, and Healthcare. Tancredi also has some experience in Food and Beverage, Media and Entertainment, and Advertising.

Which business areas is Tancredi most experienced in?

Tancredi is most experienced in business areas like Marketing, Product Development, and Strategy. Tancredi also has some experience in Project Management, Information Technology, and Operations.

Which industries has Tancredi worked in recently?

Tancredi has recently worked in industries like Healthcare, Information Technology, and Manufacturing.

Which business areas has Tancredi worked in recently?

Tancredi has recently worked in business areas like Marketing, Product Development, and Strategy.

What is Tancredi's education?

Tancredi holds a Master in Business Administration from University of Illinois at Urbana-Champaign and a Bachelor in User Experience Design, Accessibility Physically Impaired (AR, VR) eye tracking from Tampere University of Applied Sciences.

Does Tancredi have any certificates?

Tancredi has 1 certificate: Beginner's Guide to Agile in Jira.

What is the availability of Tancredi?

Tancredi is immediately available full-time for suitable projects.

What is the rate of Tancredi?

Tancredi's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.