Julia Roach-Senior Visual Designer (Freelance, Remote)
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Experience
Senior Visual Designer (Freelance, Remote)
GROHE
- Rebuilt the atomic component library in Figma, addressing existing issues and improving usability for the design team
- Curated and organized a cohesive app icon library to facilitate easier development and maintain visual consistency
- Reworked existing app screen designs to ensure they are intuitive and user-friendly, prioritizing a seamless and engaging user experience
- Managed the transfer of design files from Adobe XD to Figma to enhance collaboration and efficiency
Senior Visual Designer (Freelance, Remote)
Kumi Health
- Collaborated with cross-functional teams, including sales, engineers, and marketing professionals
- Developed and executed Figma-based pitch decks in partnership with the CEO and other leaders, acting as a guardian of the visual language
- Translated marketing and HR objectives into compelling creative assets for web and print to drive brand and company awareness
- Curated the Figma brand asset library with assets, components, libraries and FAQ guides, resulting in a reduction in design production time
- Created an effective onboarding process and delivered training sessions in Asana, Notion and Figma to improve collaboration and streamline workflows
Senior Visual Designer (Freelance, Remote)
Tech Foundry
- Collaborated on UI, website, and brand support projects, delivering exceptional visual experiences aligned with business goals
- Served as the primary designer and go-to resource for the company owner on projects ranging from websites to rebranding and UI screens
- Worked with a range of clients across various industries, including startups and established companies
- Ensured accurate and efficient implementation of designs by collaborating closely with developers using Figma
Head of Design / Brand (Freelance, Remote)
Movi Tech As.
- Provided leadership for all design-related activities and collaborated with cross-functional teams
- Established a strong visual identity for a creative content sharing platform
- Developed and maintained a consistent and cohesive visual identity used across all company communications
Senior Visual Designer (Contract)
i22 GmbH
- Drove the optimization of internal processes to elevate design standards while supporting the top client, Telekom
- Collaborated daily with project managers and developers to design and deliver website pages aligned with client brand guidelines and design library assets using Figma
- Optimized and maintained Sketch-based UI atomic design systems to ensure consistency and quality across deliverables
- Mentored and coached junior designers, imparting industry best practices
Visual Designer
Denkwerk GmbH
- Focused on product design for Germany’s major provider of landline and mobile services
- Supported the end-to-end design process for digital projects from initial concept to testing and app store release
- Utilized Sketch and InVision to update app designs in close consultation with clients and the internal UX team
- Maintained and developed the atomic library design system in Sketch and Confluence, including detailed developer notes
- Conceptualized and developed product navigation with a focus on usability and accessibility testing
Brand and Social Media Manager (Contract)
Monetizer GmbH
- Collaborated directly with the CEO and CTO to manage multiple simultaneous projects aimed at elevating the company’s brand presence throughout Europe
- Promoted to take on additional duties, including office redesign and team relocation, while retaining original responsibilities
- Developed the company’s visual identity and global marketing and social media presence and strategy using Adobe Creative Suite
- Implemented the brand language across all digital channels
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Healthcare, Professional Services, Telecommunication, Advertising, Manufacturing, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Information Technology, Human Resources, and Project Management.
Summary
As a versatile designer with a global perspective, I have a diverse portfolio of accomplishments, ranging from branding and communication to digital and user interface design.
I have worked with dynamic start-ups and global behemoths.
I have had experience in both freelance and permanent roles throughout my career since 2011.
Skills
- Logo Design
- Ui Design
- Ux Strategy
- Wireframing
- Email Design
- Product Design
- Brand Guidelines
- Rapid Prototyping
- Atomic Design System
- Design For Web And Print
- Website Design And Build
- Commercial Image Editing
- Social Media Strategy, Content
- Figma
- Sketch
- Invision
- Xd
- Adobe Creative Suite
- Facebook Business Manager
- Wordpress
- Elementor Pro
- Slack
- Asana
- Trello
- Microsoft Office
- Pitch
- Paste
- Hootsuite
- Markup
- Notion
- Mural
Languages
Education
Loughborough University
BA Visual Communication, Graphic Design · Visual Communication · Loughborough, United Kingdom
Loughborough University
National BTEC Diploma, Art Foundation · Art Foundation · Loughborough, United Kingdom
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Julia is based in Düsseldorf, Germany and prefers 100% remote projects.
Julia speaks the following languages: English (Native), German (Intermediate).
Julia has at least 5 years of experience. During this time, Julia has worked in at least 5 different roles and for 7 different companies. The average length of individual experience is 1 year and 8 months. Note that Julia may not have shared all experience and actually has more experience.
Based on recent experience, Julia would be well-suited for roles such as: Senior Visual Designer (Freelance, Remote), Head of Design / Brand (Freelance, Remote), Senior Visual Designer (Contract).
Julia's most recent position is Senior Visual Designer (Freelance, Remote) at GROHE.
In recent years, Julia has worked for GROHE, Kumi Health, Tech Foundry, and Movi Tech As..
Julia is most experienced in industries like Healthcare, Professional Services, and Advertising. Julia also has some experience in Telecommunication, Manufacturing, and Information Technology.
Julia is most experienced in business areas like Marketing, Product Development, and Information Technology. Julia also has some experience in Human Resources and Project Management.
Julia holds a Bachelor in Visual Communication from Loughborough University.
The availability of Julia needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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