Francesco Schena-Marketing Science & Analytics Manager
Check rate
Experience
Marketing Data Scientist
Recast
- Managed a portfolio of marketing measurement clients worth more than $1.5m in annual recurring revenue.
- Led the delivery lifecycle for client measurement projects, from data preparation and model configuration through analysis and presentation.
- Analysed channel effectiveness using Bayesian MMM and translated results into media and budget recommendations.
- Supported clients in planning experiments to validate modelled marketing effects.
- Explained complex statistical results, uncertainty, and causal measurement concepts to non-technical stakeholders.
Data & Analytics Manager/Team Leader
Digital Angels
- Led a data team and expanded the agency's marketing measurement offering.
- Introduced MMM and incrementality testing solutions.
- Improved clients' attribution through advanced server-side tracking solutions.
- Built client-facing Power BI solutions for marketing reporting.
Business Analytics Expert
Strategy& (subcontracted by CONVZ FZ LLC)
- Designed and delivered a BI solution for a sovereign wealth fund.
Commercial Analytics Manager
MUNCH:ON
- Led analytics for a subscription food-delivery start-up through its acquisition by Careem.
- Developed a delivery-time estimation model and used A/B testing to improve conversion.
Data Intelligence BU Lead
Seera Group
- Led analytics for a Consumer Travel brand, including marketing attribution, dashboards, and stakeholder training.
- Reduced marketing-spend waste by improving mobile attribution.
Pricing Specialist (Alitalia)
Etihad Airways
Managed pricing strategies and tactics for a portfolio of markets worth around 15% of the airline's operating revenue.
Graduate Manager Revenue Management, Analytics & OR
Etihad Airways
Completed a two-year programme for career development in revenue management analytics. Awarded a corporate prize for outstanding performance.
Marketing Assistant - internship
Iveco
Joined the Operational Marketing team to support all website and online channel activities, and to set up and roll out marketing campaigns.
Predictive Modelling Graduate Consultant
AXA
Developed a model to identify customers at high risk of churn.
CRM Assistant - internship
Bosch
Supported the implementation of a CRM solution.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Advertising, Food and Beverage, Transportation, Automotive, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, Strategy, Operations, Finance, and Information Technology.
Summary
Marketing science & analytics professional with 10+ years' experience designing and delivering marketing effectiveness studies, experimentation, attribution, and analytics solutions. Experienced in developing measurement frameworks, defining KPIs, analysing campaign performance, and translating statistical results into strategic recommendations for clients and media teams.
Strong background in incrementality testing, A/B testing, marketing attribution, Marketing Mix Modelling, and Bayesian analysis. Skilled in Python, R, SQL, dashboarding, stakeholder management, and delivering multiple client projects in fast-paced environments.
Skills
- Marketing Analytics: Marketing Mix Modelling (Mmm), Attribution, Incrementality Testing (Rcts And Geo-Experiments), Media Effectiveness, Budget Optimisation.
- Data Science: Econometric Modelling, A/B Testing, Time-Series Forecasting, Propensity Modelling.
- Tools: R, Python, Sql, Google Bigquery, Airbyte, Power Bi, Tableau, Looker Studio, Google Analytics, Mixpanel.
Languages
Education
Lancaster University
MSc · Management Science and Marketing Analytics · United Kingdom · Distinction
University of Bari
BSc · Marketing · Italy
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Francesco is based in Rome, Italy and can operate in on-site, hybrid, and remote work models.
Francesco speaks the following languages: Italian (Native), English (Advanced).
Francesco has at least 12 years of experience. During this time, Francesco has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 1 year and 3 months. Note that Francesco may not have shared all experience and actually has more experience.
Based on recent experience, Francesco would be well-suited for roles such as: Marketing Data Scientist, Data & Analytics Manager/Team Leader, Business Analytics Expert.
Francesco's most recent position is Marketing Data Scientist at Recast.
In recent years, Francesco has worked for Recast, Digital Angels, Strategy& (subcontracted by CONVZ FZ LLC), and MUNCH:ON.
Francesco is most experienced in industries like Tourism, Advertising, and Food and Beverage. Francesco also has some experience in Transportation, Automotive, and Manufacturing.
Francesco is most experienced in business areas like Business Intelligence, Marketing, and Strategy. Francesco also has some experience in Operations, Finance, and Information Technology.
Francesco has recently worked in industries like Advertising, Food and Beverage, and Transportation.
Francesco has recently worked in business areas like Business Intelligence, Marketing, and Project Management.
Francesco holds a Master in Management Science and Marketing Analytics from Lancaster University and a Bachelor in Marketing from University of Bari.
Francesco is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 4 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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